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Crossbeam Academy 2025 Audience analysis for impactful communication - 11am, Tuesday 17 June
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Audience Analysis.jpg

Audience analysis for impactful communication - 11am, Tuesday 17 June

from A$39.00

Ever feel like you’re saying all the right things—but no one’s really hearing you? Whether you’re promoting an event, encouraging generosity, or explaining your ministry’s mission, it can feel like your message just isn’t cutting through.

You probably have great ideas and lots of effort, but sometimes it just doesn’t land. You send out the newsletter, post the reel, run the event, and still wonder, “Why aren’t more people engaging with this?”

Well, one of the most powerful tools you can have isn’t a new platform or an ads budget. It’s simply this: understanding your audience.

In this 90-minute webinar, we’ll unpack:

  • The different types of audiences you might be communicating with

  • What kind of information and data actually helps you get to know them

  • How to understand your audience’s needs, mindset, and context

  • Using audience insight to shape more compelling and effective communication

You’ll walk away with tools to better analyse your own audience AND, you’ll feel much more confident about choosing the right words, platforms, and timing, because you’ll know who you’re really talking to, and what they need to hear.

So if you’re ready to stop guessing and start communicating with clarity and impact, sign up for the webinar now!

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Ever feel like you’re saying all the right things—but no one’s really hearing you? Whether you’re promoting an event, encouraging generosity, or explaining your ministry’s mission, it can feel like your message just isn’t cutting through.

You probably have great ideas and lots of effort, but sometimes it just doesn’t land. You send out the newsletter, post the reel, run the event, and still wonder, “Why aren’t more people engaging with this?”

Well, one of the most powerful tools you can have isn’t a new platform or an ads budget. It’s simply this: understanding your audience.

In this 90-minute webinar, we’ll unpack:

  • The different types of audiences you might be communicating with

  • What kind of information and data actually helps you get to know them

  • How to understand your audience’s needs, mindset, and context

  • Using audience insight to shape more compelling and effective communication

You’ll walk away with tools to better analyse your own audience AND, you’ll feel much more confident about choosing the right words, platforms, and timing, because you’ll know who you’re really talking to, and what they need to hear.

So if you’re ready to stop guessing and start communicating with clarity and impact, sign up for the webinar now!

Ever feel like you’re saying all the right things—but no one’s really hearing you? Whether you’re promoting an event, encouraging generosity, or explaining your ministry’s mission, it can feel like your message just isn’t cutting through.

You probably have great ideas and lots of effort, but sometimes it just doesn’t land. You send out the newsletter, post the reel, run the event, and still wonder, “Why aren’t more people engaging with this?”

Well, one of the most powerful tools you can have isn’t a new platform or an ads budget. It’s simply this: understanding your audience.

In this 90-minute webinar, we’ll unpack:

  • The different types of audiences you might be communicating with

  • What kind of information and data actually helps you get to know them

  • How to understand your audience’s needs, mindset, and context

  • Using audience insight to shape more compelling and effective communication

You’ll walk away with tools to better analyse your own audience AND, you’ll feel much more confident about choosing the right words, platforms, and timing, because you’ll know who you’re really talking to, and what they need to hear.

So if you’re ready to stop guessing and start communicating with clarity and impact, sign up for the webinar now!


We’re Crossbeam, a communications, marketing and fundraising agency based in Sydney, Australia. Directed by Elisabeth Carter, we’re passionate about serving Christian organisations and churches.

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