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REPLAY: Assessing the effectiveness of your communications in 2025 (recorded 25 November 2025)
There are SO many ways to measure your communications these days - analytics dashboards, email open rates, social insights, website metrics, community feedback… and somehow there’s always a new tool, trend or “must-track KPI” popping up! It can feel like a lot, especially when you’re wrapping up the year and trying to make sense of everything you’ve done in 2025.
So… should you track everything? Ignore the numbers and just trust your gut? Change your entire strategy because one Reel underperformed? Print out a giant spreadsheet and have a little cry?
Here’s the truth: data is helpful, but it isn’t everything. And not having clean, consistent, or complete data doesn’t mean you can’t evaluate your effectiveness. There are plenty of meaningful ways to assess impact, even if your analytics are patchy, or you haven’t looked at your insights since March!
The key to navigating all of this isn’t found in whatever metric everyone’s buzzing about - it’s in knowing what success actually looks like for you.
Once you’re clear on your goals (shout-out to everyone who joined our first webinar - we’ll be building on the tools you used there!), reviewing your year becomes so much simpler. You can look at your data and your non-data indicators and confidently decide what’s working, what’s not, and what deserves more of your precious time in 2026.
So in this 90-minute webinar we walk through…
How to meaningfully evaluate your communications
What numbers and indicators REALLY matter
How to assess your efforts even when you don’t have good data
What to do when data is unclear, incomplete, or just plain confusing
Measuring success based on your goals and audience
Working within your limits (because yes, God honours them!)
Finishing the year with clarity instead of chaos
You’ll come away with practical tools to review your 2025 communications, clear next steps for 2026, and a renewed sense of confidence that you’re already doing better than you think.
So if you’re ready to stop guessing, start evaluating, and finish the year with clarity about what’s actually working, download the replay now!
There are SO many ways to measure your communications these days - analytics dashboards, email open rates, social insights, website metrics, community feedback… and somehow there’s always a new tool, trend or “must-track KPI” popping up! It can feel like a lot, especially when you’re wrapping up the year and trying to make sense of everything you’ve done in 2025.
So… should you track everything? Ignore the numbers and just trust your gut? Change your entire strategy because one Reel underperformed? Print out a giant spreadsheet and have a little cry?
Here’s the truth: data is helpful, but it isn’t everything. And not having clean, consistent, or complete data doesn’t mean you can’t evaluate your effectiveness. There are plenty of meaningful ways to assess impact, even if your analytics are patchy, or you haven’t looked at your insights since March!
The key to navigating all of this isn’t found in whatever metric everyone’s buzzing about - it’s in knowing what success actually looks like for you.
Once you’re clear on your goals (shout-out to everyone who joined our first webinar - we’ll be building on the tools you used there!), reviewing your year becomes so much simpler. You can look at your data and your non-data indicators and confidently decide what’s working, what’s not, and what deserves more of your precious time in 2026.
So in this 90-minute webinar we walk through…
How to meaningfully evaluate your communications
What numbers and indicators REALLY matter
How to assess your efforts even when you don’t have good data
What to do when data is unclear, incomplete, or just plain confusing
Measuring success based on your goals and audience
Working within your limits (because yes, God honours them!)
Finishing the year with clarity instead of chaos
You’ll come away with practical tools to review your 2025 communications, clear next steps for 2026, and a renewed sense of confidence that you’re already doing better than you think.
So if you’re ready to stop guessing, start evaluating, and finish the year with clarity about what’s actually working, download the replay now!